Style Cycles: Olympic Fever

Fashion fades, style is eternal – Yves Saint Laurent

Olympic posters

The 1932 Los Angeles summer Olympics sparked a trend for Olympic colours on items from bead necklaces to Bakelite bangles (centre), scarves and hat bands. Read more here

Vivienne Westwood menswear S/S 2012. Read more about Olympic fashion history here and here.

About Amber Jane

Amber Butchart is a fashion historian working across cultural heritage, broadcasting and academia. She has contributed to numerous productions for the BBC, Sky Arts and Channel 4, from Making History and Woman’s Hour to Great British Sewing Bee, and she presents a regular ‘In Conversation’ series at the V&A museum covering areas from Shakespeare to David Bowie. Her latest book 'Nautical Chic' is the first ever book to chart the history of high style on the high seas - looking at the influence of maritime dress and history on our wardrobes - and has been featured everywhere from Grazia and Glamour to The Telegraph, The Guardian and CNN. She is an Associate Lecturer in Cultural & Historical Studies at London College of Fashion, and has given public talks as far afield as Dubai and Ukraine. Shot by Vogue as a girl with great British style, her interest in antique clothing was ignited by working as Head Buyer for vintage clothing company Beyond Retro, and for 5 years she was a regular contributor to leading trend analysis company WGSN. She has also worked with top brands such as GHD, TK Maxx and YSL Beauté, providing her historical expertise on their public campaigns. As the red-haired half of the Radio Academy Award-nominated DJ duo The Broken Hearts, she has graced stages across the globe for the likes of Marc Jacobs, Vivienne Westwood and Louis Vuitton, and has co-presented weekly shows for Jazz FM and QRadio. A former Research Fellow at the University of the Arts London, Amber is regularly asked to speak on fashion and cultural history, and has done so at the Institute for Contemporary Arts, British Museum, Royal Academy, British Library, Wellcome Collection, Design Museum, British Film Institute, and is a regular on the SHOWstudio fashion week panels. She is a member of the Royal Historical Society and the Association of Dress Historians.
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